The focus of the project will be on education and the involvement of school children, both to raise the awareness of end-of-life electronics as a resource, and through them to bring the message into families and the society as whole. The aim of the project is to increase the share of waste ending up in official take-back systems instead of loosing the resource to waste disposal or incineration plants and collection outside official take-back systems.
The project will create new types of education materials co-designed with young people to reach their peers and to involve young people in planning collection campaigns for end-of-life electronics. The idea is to engage schoolteachers to be involved in new learning topics, and to distribute information on the circular economy of end-of-life electronics in primary, secondary schools and also higher education (in Finland) in novel, interesting forms (e.g. games and videos or phenomenon based learning). The main target group for the project is school children with open minds for action and an interest in protecting the environment. Besides the schoolteachers, university students will also be trained to act as envoys in schools. The project will provide the recycling companies, associations and municipalities with new ideas from the pupils for the arrangement of campaigns in schools or in society, based on feedback from school children.